Kay Beauty’s ‘For Day Weddings’ Campaign Delivers Bridal Glam for Every Look

Kay Beauty, co-created by Katrina Kaif and Nykaa, has launched its latest campaign, Kay Beauty for Day Weddings, offering a curated selection of makeup looks for brides and bridesmaids. As the wedding season reaches its peak, the campaign focuses on soft, radiant beauty that delivers a natural yet glamorous finish, perfect for the day wedding trend.

The Kay Beauty for Day Weddings campaign, led by renowned makeup artist Samaira Sandhu, showcases three signature bridal and bridesmaid looks. Designed for those seeking effortless, comfortable glamour, the collection includes makeup infused with skin-loving ingredients that provide long-lasting, dewy finishes.

Truly-Madly-Dewy: The Bridesmaid Glow

This look is designed to give bridesmaids a fresh, dewy radiance with a soft flush of colour. The Multi-Use Blush in Soften creates a natural glow on the cheeks, while the Hydra Crème Lipstick in Panache offers a nude, hydrating finish. The Kay Beauty Hydrating Foundation enhances the skin’s natural luminosity, and a swipe of Brown Kajal softly defines the eyes. This look is ideal for bridesmaids who want to shine without overshadowing the bride.

The Sunkissed Bride: The Kay Bridal Look

For brides aiming for a sophisticated, yet soft bridal look, the Sunkissed Bride delivers understated elegance. The foundation provides a radiant base, while a hint of Multi-Use Blush in Awaken adds a gentle flush. The Liquid Highlighter in Champagne provides a bridal glow, and the Liquid Lipstick in Embrace completes the look with a nude, long-lasting finish. This makeup look emphasises natural beauty with subtle shimmer and soft, muted tones.

Forever Pastel: The Bridesmaid Statement

For bridesmaids who enjoy a pop of colour, the Forever Pastel look offers dreamy, soft pastels. The 12-in-1 Eyeshadow Palette in Sunkissed offers a range of hues, perfect for a romantic eye look. The Kay Beauty Hydrating Foundation ensures a flawless base, while Liquid Lipstick in Embrace gives a modern twist with a soft matte finish. A touch of Black Liquid Eyeliner adds definition to complete this playful, yet refined look.

Kay Beauty Day Weddings Must-Haves:

To recreate these stunning bridal and bridesmaid looks, Kay Beauty offers a range of high-performance products, including:

• Velvet Crème Blush - Awaken: A cream-to-powder blush that adapts to all skin tones, giving a soft-focus, buildable finish.
• Hydra Crème Lipstick - Panache: A hydrating, high-pigment lipstick enriched with hyaluronic acid and lychee extract for a comfortable and luminous finish.
• Multi Texture Eyeshadow Palette - Sunkissed: A versatile palette with matte, metallic, and foil shades for creating both understated and bold eye looks.
• Liquid Highlighter - Champagne: A creamy highlighter that delivers a radiant glow with light-reflecting pearls.
• Liquid Lipstick - Embrace: A non-transfer matte lipstick offering intense pigment and long-lasting wear.
• Hydrating Foundation: A breathable, dewy foundation that provides buildable coverage for a natural glow.

Katrina Kaif, Co-Founder of Kay Beauty, shares her inspiration behind the campaign: “For my wedding, I wanted to keep things soft and natural. A nude, glowing look that felt effortless, yet special. That’s what we’ve aimed for with Kay Beauty—products that make every bride and bridesmaid feel stunning in their own skin, from the first step down the aisle to the last dance of the night.”

Adwaita Nayar, Co-Founder of Nykaa and CEO of Nykaa Fashion, adds, “Kay Beauty’s high-quality products have always resonated with the modern Indian woman. With the growing trend of day weddings, we’re excited to present these three signature looks, celebrating elegance, pastel hues, and soft, natural makeup.”

Through the Kay For Day campaign, Kay Beauty continues to redefine bridal glam, making understated elegance the star of the wedding day. Whether you’re walking down the aisle or standing by the bride’s side, Kay Beauty ensures you’ll look and feel your very best.