Alembic CSR and Havas Life Mumbai unveil ‘LullabAI’

Alembic CSR, the corporate social responsibility foundation of Alembic Pharmaceuticals, in collaboration with Havas Life Mumbai, the healthcare communication vertical of Havas India, has launched ‘LullabAI’ - an innovative AI enabled platform designed to empower speech-impaired mothers. This platform will enable speech-impaired mothers to create personalised lullabies in their own voices for their babies. This pioneering initiative stands at the intersection of generative AI and inclusivity, setting a new benchmark for technological advancements with a heart.

In India, lullabies are more than just songs. They are a profound cultural ritual. They represent a unique bonding experience between a mother and her child, playing a crucial role in a baby’s cognitive, social, and emotional development. For speech-impaired mothers, the chance to share this cherished tradition has long been out of reach. ‘LullabAI’ aims to bridge this gap, offering these mothers an opportunity to create lasting memories with their babies through personalised lullabies.

Atul Suri, Sr. Vice President & SBU Head at Alembic Pharmaceuticals, expressed his excitement for the product, saying ““We are thrilled to introduce ‘LullabAI’ under our always-on initiative of #ForHerWithHer as a testament to our commitment to empowering mothers with a deep sense of purpose. ‘LullabAI' exemplifies how technology can be used to create an everlasting bond between a mother and her child.”

Artica Rajpal, Associate VP & Business Head at Alembic Pharmaceuticals, said, “This initiative is a beautiful example of using tech to enhance lives and promote inclusivity. We believe every mother deserves to share her unique voice with her child, and ‘LullabAI’ makes that possible.”

The platform harnesses re-imagined AI technology to transform short voice samples from speech-impaired mothers into lullabies. By employing advanced data cleaning, augmentation, and model training techniques, ‘LullabAI’ captures and applies the mother’s voice to a library of pre-recorded lullabies, creating a deeply personal and culturally relevant experience. The personalised lullaby is then available for the mother to play for her baby anytime.

The platform - created in collaboration with Perpetual Block, a Pune based tech company that specializes in leveraging emerging technologies, Rajeev Raja, Founder and Soundsmith at Brandmusiq, and Anmol Bhave, the multiple national award-winning Sound Designer - took six months to develop, to make the mechanism simple yet transformative.