ITC Candyman has officially launched Candyman Sourzzz, marking its exciting entry into the vibrant world of sour candies. This new offering features a bold and tangy jelly that promises to tantalise taste buds with an intense flavour profile, embodying the brand’s essence of playfulness and mischief.
To promote this innovative candy, ITC has released a lively television commercial (TVC) featuring the tagline, “Candyman Sourzzz - Hila De Dimaag Ke Taar.” The ad cleverly combines humour and playfulness, effectively showcasing the jelly's bold and delightful sour taste. It aims to capture the attention of younger audiences by highlighting how they can break free from mundane social conventions through the fun experience offered by Candyman Sourzzz.
Rohit Dogra, Chief Operating Officer of Chocolates, Coffee and Confectionery at ITC Foods, commented, “Sour candies are gaining tremendous popularity, and we wanted to bring something truly exciting to this category. Candyman Sourzzz offers an unforgettable, delightful, and tangy experience with a sweet and sour finish. We’re confident that it will become a favourite in no time.”
The TVC campaign was crafted by Damodaran Nair, President of FCB Ulka Bangalore. He shared, “It was a delightful experience working on the Candyman Sourzzz campaign. Capturing the thrill of sourness in a fun, engaging way was our main focus. We aim to resonate with the younger audience while maintaining the playful spirit of the Candyman brand.”
This launch underscores ITC's commitment to innovation in the confectionery market, as they continue to push boundaries and deliver fresh, exciting products to consumers.
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