BRAND: Britannia Marie Gold
Kyunki Bahut Kuch Hai Karna
Agency: Lowe Lintas Bangalore
Language: Hindi, Bangla, Tamil, Telugu, Kannada, Marathi, Oriya, Assamese
Creative: Puneet Kapoor, Arpan Bhattacharyya and Ayanangshu Lahiri
Account Management: Sonali Khanna, Smrithi Ramanujam, Shreya Singh and Shruthi Rao
Planning: Kishore Subramanian and Saumya Chattopadhyay
Production House: Oink Films (Producer: Ramya Rao, Director: Shirsha Guha Thakurta)
Music Director: Subhajit Mukherjee
This film celebrates those latent dreams that nearly every homemaker in the country harbours in her heart. It attempts to inspire women to give an honest shot to realising her dreams because the skill-sets of good home-making are similar to the skill-sets required to run one’s own business.
Regional Creative Officer, Lowe Lintas
Britannia Marie Gold recognizes the growing, inner aspirations of homemakers to do more with their potential. We dedicate this film to India’s homemakers on World Entrepreneurship Day. What better way to tell homemakers that they already have immense entrepreneurial acumen, and how a little bit of courage and confidence can make their dreams come alive
VP, Marketing, Britannia Industries
Agency: Wunderman Thompson Mumbai
Regional Creative Director: Tista Sen
Senior Vice President & ECD: Priya Pardiwalla
Vice President & ECD: Steve Mathias
Associate Vice President & Sr. CD: Vinayak Gaikwad
Copy Supervisor: Rahul Chandwani
Art Supervisor: Dattaprasad Mestry
With so much more to do at home, cooking is becoming a chore specially for millennials who live on their own and not in joint families. The strategy was to target these couples and indulge them with Faasos Signature Rolls - a welcome respite to indulge the food palate with a variety of international and Indian flavours. Ab bore no more!
Senior Vice President & EBD Wunderman Thompson Mumbai
The idea behind the ad is to break the monotony that the consumers are currently facing with cooking and working from home, leaving them with less options to innovate. Our signature wraps are the highlight of the offering as we give different palatable combinations that our consumer love and enjoy.
Head of Strategic Alliances, Rebel Foods
‘Aankh Kholke Nahi, Naak Khol Ke Dekho’
Agency: GREY group India
Creative: Sandipan Bhattacharyya, Vivek Bhambhani, Mangesh Kavale, Mehul Prajapati, Rahul Jaigadkar, Ruchita Bait
Planning: Arun Raman
Client Servicing: Nishant Saurabh, Esha Datta, Abhishek Patil, Tulika Kapur
Films (GREY WORKS): Samir Chadha, Jignya Shedge
Taking this colloquial phrase Aankh khol ke dekho forward, we created the idea: Aankh kholke nahi, naak khole dekho. (Which means, don’t just open your eyes, open your nose to see.) So in the execution, we exaggerated the malodour for the consumer, so that they finally realise the malodour that’s right below their nose.
Group Creative Director, GREY group
With this new campaign, we are trying to take a fun but very relevant approach towards ‘invisible smells’ in Indian homes. When you clean your home you don’t just make it appear clean but also clear away all dust and dirt. Similarly, Ambi Pur’s brand objective is to not just mask the odour but to eliminate it completely, leaving behind a delightful fresh fragrance.
Sana Zaman Brand Director, Procter & Gamble
BRAND: Edelweiss Financial Services
Chief Creative Officer, SocioSquares: Priya Biyani Arora
Creative Director, SocioSquares: Rishi Verma
Senior Account Director, SocioSquares: Rohit Chhabra
Senior Content Writer, SocioSquares: Purva Guhagarkar
Given that this campaign is such a socially relevant and noble cause, it touched our hearts. The campaign resonates our own values as a team, of the need to empower our domestic help and the joy it would bring us, seeing people who help us every day, aspiring for happier and financially secure lives and futures!
Priya Biyani Arora
Chief Creative Officer, SocioSquares
Through th HelpYourHelp campaign, we have aimed to remove possible barriers for people to make a lasting difference in the lives of their house help. It helps them go beyond the simpler ‘feel good’ & ‘look good’ area and venture into the ‘act good’ space. We hope that everyone can help their help lead secure lives and chase their dreams in a manner that truly enables them to BeUnlimited.
Group Head – Marketing & Communications, Edelweiss Group