AGENCY
Sukesh Nayak
Chief Creative Officer, Ogilvy India
“At Ogilvy, we believe in creating work that beautifully blends strong cultural insight with new-age technology, making it super relevant. So, this Rakhi we transformed the iconic Cadbury Celebrations box into a canvas that helps brothers create unclicked moments which we always cherish.
CLIENT
Nitin Saini
Vice President – Marketing, Mondelez India
“Each year we aim to capture the essence of sibling love and nostalgia, often focussing on the timeless memories shared between siblings. Our effort with #CreatingMemoriesNeverClicked is to continue Cadbury’s tradition of enabling brothers to express their love and do something sweet for their sisters during Rakhi.”
AGENCY
Russell Barrett
CCO, TBWA\India
“This is the third year running that JSW Paints has produced a film celebrating Independence Day. This year we decided to disrupt in a whole new way, by celebrating the colour blue in the ‘tricolour’. The film dramatises the colour blue in a surprising and unexpected way.”
CLIENT
AS Sundaresan
Joint MD and CEO, JSW Paints
“Our Independence Day campaign celebrates the colours that build our national identity. Colours that bring the country together and instil pride in what we do. It reflects our aim to be thoughtful and bring out the stories behind every colour.”
AGENCY
Harikrishnan Pillai
Co-founder and CEO, Blitzkraig, an arm of TheSmallBigIdea Network
“Creating awareness around the preventability of a disease like shingles without scaring the audience was the challenge. We aimed to focus on the impact of comorbidities with the help of proven studies to educate people about the steps to prevent shingles. Doing all this while staying light and slice of life.”
CLIENT
Vigyeta Agrawal
Patient Empowerment Head, GSK
“The 2023 API-Ipsos survey showed that even those who had shingles did not know the cause of this painful disease. It is essential that all people above the age of 50 years know about shingles and its prevention. We wanted to explain the science behind the cause of shingles and the link between chickenpox and shingles in a simple manner.”
AGENCY
Prateek Bhardwaj
Chief Creative Officer, Lowe Lintas
“The ‘No Pain, Period’ campaign is a profound reflection of the challenges women face every month. Our objective was to craft a narrative that genuinely connects with our audience, positioning Saridon® Woman not just as a product, but as an empowering solution that enables women to continue living their lives with confidence and comfort.”
CLIENT
Ritu Mittal
Head - Marketing and Digital, Bayer Consumer Health Division India
“We understand the unique challenges women face each month. Our campaign, ‘No Pain, Period,’ is heartfelt and relatable, bringing to life the real struggles women encounter while showcasing how Saridon® Woman serves as a reliable ally in managing monthly pains.”
