GRM Overseas Partners with Salman Khan to Elevate Basmati Rice and Wheat Flour Brands

GRM Overseas, a leading name in India's FMCG sector and a top exporter of Basmati rice, is excited to announce Bollywood superstar Salman Khan as the brand ambassador for its flagship products: Basmati Rice and Wheat Flour (Atta). This collaboration is set to leverage Salman Khan’s widespread popularity and charismatic appeal to amplify GRM’s brand presence and connect with a diverse consumer base.

Leveraging Salman Khan's Stardom for Enhanced Brand Impact

Salman Khan, a cultural icon with a vast and dedicated fan base across India and internationally, brings unparalleled influence to GRM. His relatable and down-to-earth persona resonates with audiences from urban centers to rural areas, making him an ideal choice to represent GRM’s premium products. This partnership will help GRM reach every corner of the country, enhancing its brand visibility and consumer engagement.

The collaboration underscores GRM’s commitment to quality and excellence, aligning perfectly with Salman Khan's dedication to health and fitness. His involvement will reinforce GRM's mission of delivering top-tier, nutritious products to households everywhere.

“At GRM Overseas, we are thrilled to welcome Salman Khan to our family,” said Atul Garg, Managing Director of GRM Overseas. “Salman’s broad appeal and strong fan base align perfectly with our 10X range of Basmati Rice and 10X Shakti range of Wheat Flour (Atta).”

Salman Khan’s fame and authentic persona make him a household name, revered for his charisma and health-conscious lifestyle. This partnership not only taps into his immense popularity but also highlights GRM’s dedication to quality and wellness. Through this collaboration, GRM aims to inspire and engage a global audience, promoting healthier food choices and sustainability.

Salman Khan shared his enthusiasm about the partnership, stating, “I’m excited to collaborate with GRM, a brand that values quality and authenticity. Together, we can encourage people to make healthier food choices and support a movement focused on sustainability and community.”

Both GRM Overseas and Salman Khan are committed to family, community, and collective progress, making this partnership a promising step towards inspiring global consumers and fostering positive change.

GRM Overseas signs Bollywood star Salman Khan as brand ambassador for its Basmati Rice and Wheat Flour, enhancing brand visibility and consumer engagement.