Philips Avent Launches #ShareTheCare Campaign for New Mothers

Philips, one of the leading brands in health technology in India, has launched the Philips Avent Connected Baby Monitor through a poignant television commercial. This initiative is part of the globally introduced #ShareTheCare campaign, aiming to provide new parents with peace of mind through enhanced monitoring capabilities.

The campaign film features Indian actors and new parents Rubina Dilaik and Abhinav Shukla, illustrating the challenges and joys of motherhood. It follows Rubina as she balances her personal and maternal roles, emphasising the importance of the Philips Avent Connected Baby Monitor. With features like high-definition video streaming, night vision, real-time audio monitoring, and two-way communication, parents can stay connected with their babies from any location.

The commercial opens with Rubina singing a lullaby to her baby. When Abhinav enters, he reassures her that the monitor will keep her connected, highlighting its features, including lullabies and night vision. This blend of modern technology and maternal care reinforces the bond between mother and child.

Vidyut Kaul, Head of Personal Health at Philips Growth Region, stated, “The journey of parenthood is extraordinary, filled with ups and downs. Philips Avent is committed to providing solutions that support both babies and mothers. Our campaign authentically depicts the daily experiences of new mothers, showcasing moments of connection and the challenges they face.”

Reflecting on her experience, Rubina Dilaik, Actor, remarked, “As a mother, I've felt the joy and responsibility of nurturing a little life. This campaign mirrors the highs and lows of motherhood, and the Philips Avent Connected Baby Monitor helps nurture that unbreakable bond.”

Abhinav Shukla, Actor, added, “As a new father, I value being present for every moment. The monitor allows us to stay connected with our baby, offering peace of mind and enhancing our bond.”

The Philips Avent Connected Baby Monitor utilises advanced 2.4GHz wireless technology for a stable connection. It integrates with a dedicated mobile app for remote access and customisable alerts, featuring options like VOX mode and sound sensitivity. Parents can also soothe their children with 15 calming lullabies. Philips emphasises safety, security, and sustainability, as the eco-friendly packaging is made from 90% recycled paper.