Fitze Expands into India with Iffort Partnership

Fitze, the UAE's premier fitness rewards app, has announced its expansion into the Indian market through an exclusive partnership with Iffort, a prominent technology and digital marketing partner for global brands. This strategic move marks a significant milestone in Fitze's global growth plan, bringing its innovative wellness solutions to a new audience and creating substantial investment opportunities.

Launched in 2020, Fitze secured Pre-Series A funding of $750K in 2021 and has since achieved self-sustainability and profitability. The app's unique approach to corporate wellness has resonated with over 350 corporates in the UAE, including renowned companies like P&G, Canon, Mashreq, Emirates, Marriott International, and Xerox.

Additionally, Fitze has established partnerships with more than 150 brands and reward partners, such as Noon, Joyalukkas, Cleartrip, Lulu, and Garmin, significantly enhancing its value proposition. A notable achievement includes being a key partner in the Dubai Fitness Challenge, an initiative led by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, in both 2022 and 2023. Currently, the app is experiencing a remarkable 15% monthly growth rate, with corporate participation increasing by 5-7% each month.

Sunny Jindal, Co-founder of Iffort India & UAE, stated, "As Fitze's technology partner for over five years, we’re thrilled to deepen our collaboration and launch Fitze’s innovative fitness rewards program in India. This partnership highlights our commitment to enhancing well-being and engagement while addressing the growing demand for health-focused solutions in the Indian market."

Subrahmanian Seshadri, CEO of Fitze India, added, "The partnership comes at a pivotal time, as the global health and fitness market continues its rapid growth. This presents a tremendous opportunity for us to bring a transformative wellness experience to India and firmly position Fitze as a leader in this sector."

Founders of Fitze, Ben and Neha Samuel expressed their excitement, "As Indian entrepreneurs, bringing Fitze to India is our proud homecoming. In a country that's embracing wellness and healthy living more than ever, we see Fitze as a way to encourage and reward that commitment. By turning daily steps into valuable rewards, we aim to inspire people across India to stay active and prioritise their health in a fun and engaging way."