Inshorts Group Drives Festive Branding with Innovative Campaigns

In a strategic move to amplify brand visibility during the festive season, the Inshorts Group has introduced innovative, customised marketing solutions via its flagship apps, Inshorts and Public. These platforms enable brands to effectively engage with their audiences through tailored campaigns that resonate on a personal level.

Inshorts, known for its succinct 60-word summaries, offers brands the ability to cut through the advertising clutter with unique campaigns that capture attention quickly. This innovative approach ensures that each brand’s message is crafted to connect with the right audience, providing impactful solutions that stand out.

The Public app further enhances this strategy by offering creative, hyperlocal solutions in multiple languages, allowing brands to forge deeper connections with regional audiences. This multilingual focus broadens reach, making festive campaigns more inclusive and relevant.

Notable campaigns include:

• Myntra's Interactive Treasure Hunt: A partnership with Inshorts that gamified the shopping experience by introducing a treasure hunt within the app, rewarding participants with exclusive offers.
• Cadbury's Diwali Home Shopping Network: This campaign highlighted homepreneurs through videos by popular creators, celebrating local talent and festive spirit while utilising influencer marketing in Hindi.
• HDFC's Spin the Wheel: An engaging campaign that encouraged users to spin a virtual wheel for offers on travel and electronics, enhancing interaction and brand engagement.
• KFC's Onam Special: A location-based campaign on the Public app delivering festive messages in Malayalam, promoting discounts on KFC’s menu tailored for Kerala.
• SBI's Festive Home Loan Game: An interactive game that merged cultural significance with informative content, providing users insights into SBI’s home loan options during Dussehra.
• H&M's Personalized Style Guide: A tool within Inshorts that offered customised outfit recommendations based on user preferences, streamlining the shopping process.

Piyush Thakur, Chief Revenue Officer, Inshorts & Public app, commented on the festive season's potential, stating, “The festive season presents a unique opportunity for brands to stand out. Our innovative solutions spark creativity and inspire engagement.” He added, “Our team is dedicated to crafting customised, high-impact campaigns that align with the festive spirit.”

These initiatives showcase how brands can redefine their connection with audiences during the festive period. By leveraging the unique strengths of both Inshorts and Public, these campaigns deliver effective marketing solutions that resonate deeply with consumers.