DRIVE FITT Appoints Vikram Aditya Bhatia as CEO

DRIVE FITT, India’s pioneering 24/7 member-based gym seamlessly integrating cricket and fitness, has appointed Vikram Aditya Bhatia as its new Chief Executive Officer. With over 30 years of leadership in the global fitness industry, Vikram will steer the company’s strategic vision, expand operations, and reinforce its commitment to delivering unparalleled fitness experiences.

Vikram’s extensive background includes serving as Managing Director of Fitness First India, where he played a key role in establishing the brand in the Middle East. A former national tennis player, he has led initiatives across Southeast Asia, the UK, Europe, Australia, and India, consistently driving transformative change in the fitness sector. Notably, he facilitated the sale of Fitness First India on behalf of Oaktree Capital and was inducted into the Hall of Fame for a world-leading virtual fitness platform in 2022.

“I’m excited to join DRIVE FITT, where we’re making fitness and cricket more accessible for enthusiasts,” said Vikram Aditya Bhatia, CEO, DRIVE FITT. “In India, cricket holds deep emotional value, but few have access to play it in a convenient, organized setting. Our mission is to meet the demand for accessible cricket and fitness experiences.”

Mark Sellar, Co-Founder & Chairman, commented, “We’re thrilled to have Vikram join DRIVE FITT. His extensive experience aligns perfectly with our vision of creating a unique space for fitness and cricket enthusiasts.”

Deke Smith, Co-Founder & Managing Director, added, “Vikram’s proven track record in the fitness industry makes him the ideal leader for this next phase of growth. We aim to innovate the way people engage with fitness, blending sport, recovery, and social well-being.”

DRIVE FITT looks forward to the positive impact of Vikram Aditya Bhatia’s leadership on its growth trajectory, aiming to transform the intersection of cricket, fitness, and community wellness.