Fundamental wins pitch called by WeWork, to work on its brand campaign

WeWork India, a leading provider of co-working spaces in the country had called for a pitch in June this year, sources have told exchange4media.

Fundamental, the creative agency led by Pallavi Chakravarti is believed to have won the pitch. The pitch was called in Bangalore and five ad agencies including some independents and network agencies had participated in it. Fundamental will be working on WeWork India’s upcoming brand campaign on a project basis.

WeWork had earlier worked with FCB Ulka on its ‘Great Inspires Great’ campaign, in 2022. Exchange4media reached out to both Fundamental and WeWork on the development but did not receive a response at the time of filing the story.

WeWork India, which started operations in 2017, has over 8 million square feet of assets in 57 locations in New Delhi, Bengaluru, Mumbai, Gurugram, Noida, Pune, Chennai and Hyderabad.