Herbalife Partners with IRONMAN 70.3 Goa 2024 for Athletes

Herbalife has announced its partnership with IRONMAN 70.3 India, marking the third consecutive year of collaboration. This partnership focuses on supporting athletic performance through sports nutrition.

The IRONMAN 70.3 event is a recognised long-distance triathlon under the World Triathlon Corporation (WTC), covering a total distance of 113.0 km, which includes a 1.9 km swim, a 90 km bike ride, and a 21.1 km run. Set in Goa, the event offers athletes a challenging course and an engaging experience.

Herbalife will provide nutritional support to athletes, ensuring they have access to essential products for optimal performance and hydration. This initiative promotes the importance of nutrition in achieving athletic success and overall wellness.

Panchali Upadhaya, Vice President of Sales, Marketing, and Associate Communications at Herbalife India, stated, “We are pleased to continue our collaboration with IRONMAN 70.3 India. We believe in the role of sports in enhancing lives and supporting athletes in their health and wellness journeys.”

Deepak Raj, CEO of Yoska and franchise owner of the IRONMAN brand in India, added, “The association between Herbalife and IRONMAN 70.3 Goa demonstrates a commitment to sports nutrition, helping athletes reach their potential. This partnership supports sports enthusiasts and contributes to a fitness culture in India.”

The sports nutrition market in India is rapidly expanding. According to the IMARC Group, the market was valued at approximately USD 1.7 billion in 2023 and is projected to reach USD 3.1 billion by 2032. This growth is driven by increased health awareness and a rise in fitness participation. Herbalife’s sports nutrition portfolio, ‘Herbalife24,’ includes products designed for recovery, hydration, and performance.

Herbalife sponsors over 150 athletes and teams globally, providing sports nutrition products throughout their training and competitions. In India, the company supports athletes such as Virat Kohli, Smriti Mandhana, Lakshya Sen, Manika Batra, Mary Kom, and para-badminton player Palak Kohli. Herbalife also backs major sporting events, including the Indian Olympics, Special Olympics, Commonwealth teams, IPL, Pro Kabaddi, and IRONMAN 70.3 Goa 2024.