Cycle Pure Agarbathi Wins Export Award

NR Group, the reputed manufacturers of Cycle Pure Agarbathi, was recently honoured with two prestigious awards, ‘Top Excellence Export Award’ for Agarbathi for the fourth consecutive year, and the ‘Hat-Trick Award’, at the 24th Handicrafts Export Awards Ceremony, organised by EPCH.

The event was held at The Ashok in New Delhi, and was graced by the presence of the chief guest, Shri Giriraj Singh, Hon’ble Union Minister of Textiles, who presented the awards along with Smt Rachna Shah, Secretary Textiles. The awards were received by Mr Selva Kumar E. Y. A., Vice President Exports of Cycle Pure Agarbathies.

The event was further graced by the presence of prominent dignitaries including, Rohit Kansal, Additional Secretary (Textiles); Amrit Raj, Development Commissioner (Handicrafts), Ministry of Textiles; Dileep Baid, Chairman EPCH; Neeraj Khanna and Shri Sagar Mehta, Vice-Chairmen EPCH; Dr. Rakesh Kumar, Chief Mentor in the role of Director General EPCH and Chairman IEML, Members of the Committee of Administration; and R. K. Verma Executive Director, EPCH. The event also had prominent exporters and leading associations in attendance.

Cycle Pure Agarbathi’s continuous success showcases the brand's dedication and lasting impact on the global handicrafts market. The milestone further solidifies the brand’s continued innovation, quality, and dedication to promoting Indian handicrafts on the international stage.

Mr. Arjun Ranga, Managing Director of Cycle Pure Agarbathi, expressed his excitement regarding the awards by saying, “We at Cycle Pure Agarbathi are delighted to receive this recognition. As we continue our journey, we remain devoted to shining a light on the intricate artistry of Indian handicrafts, ensuring that the beauty of our traditions reaches every corner of the world. The achievement reflects our unwavering dedication to promoting and preserving India's rich cultural heritage on the global stage.”