LATEST AD CAMPAIGNS

BRAND: Horlicks

CREDITS
Client: Horlicks India
Creative Agency: FCB India
CCO: Swati Bhattacharya
Creative Team: Anusheela Saha
Servicing Lead: Priya Agarwal
Account Management: Devika Sharma
Planning: Kizie Basu
Production House: Good Morning Films

AGENCY
What does a child growing up mean to a mother? Is it the annual health check-up or do they happen in moments suddenly, unrehearsed taking her by complete surprise? This is a grown-up version of our old promise of taller stronger sharper children, now it takes it to the next level where the child applies it to life.

Swati Bhattacharya
CCO, India, FCB Ulka

CLIENT
Through this special film, we seek to celebrate the deeper meaning of growth that stems from courage and confidence. We truly believe that children, when enabled to their full potential, will lead the world through change and troubled times.

Sudhir Sitapati
Executive Director, Foods & Refreshment, HUL


BRAND: Lizol
‘Safe To Touch’

CREDITS
Agency: McCann
Production house: Picture Perfect
Producer: Rickii Kapoor/ Sangeeta Kapoor
Director: Milind Dhaimade
DOP: Priya Seth
Post-production: Prime Focus
Music: Gaurav Chatterjee

AGENCY
This film is about educating consumers on protecting themselves and their families from germs and viruses which is very important and relevant in the current scenario. The campaign looking at creating awareness on germs at home not just on the floors but multiple surfaces like doorknobs, kitchen counters etc.

Prasoon Joshi
CEO and COO, McCann Worldgroup

CLIENT
It’s important for us to educate consumers on the need for Surface disinfection along with Personal hygiene. Lizol’s range of Disinfectant multi-surface cleaners have been tested and proven effective at killing Covid-19 virus. With the new campaign Lizol aims to educate consumers to not just Clean but Disinfect their homes making every surface Safe to Touch.

Sukhleen Aneja
CMO, Marketing Director, RB Hygiene, South Asia


BRAND: Principal Asset Management
#ItihasGawahHai

CREDITS
Agency: FoxyMoron
Language: Hindi
Creative, Design & Media Planning : FoxyMoron
Production Agency: The Rabbit Hole

AGENCY
Our agencies across the network have contributed in building this campaign from the ground up and we are thrilled with the work we’ve put out. We’re grateful for the support the Principal Mutual Fund team had in our vision and we look forward to this new direction that the brand has taken.

Pratik Gupta
Co-Founder Zoo Media & FoxyMoron

CLIENT
The #ItihasGawahHai campaign aims to provide answers to reluctant investors who want to know about strategies for investing, especially in periods of uncertainty, while helping to increase affinity to mutual funds and increase the penetration of the category in the country.

Bharat Ravuri
Managing Director, Principal Asset Management


BRAND: Mi India

CREDITS
Client: Xiaomi
Sandeep KS- Associate Director, Redmi India Marketing
Yashi Bisan- Senior Brand Executive, Redmi Marketing
Agency: Brave New World
Joono Simon, Chief Creative Officer, Brave New World
Nivina Hameed, Creative Director, Brave New World
Joseph Thomas, Creative Supervisor, Brave New World
Manan Trivedi, Creative Producer, Brave New World

AGENCY
Shooting a commercial of this kind in Ukraine with most of the crew stationed in location, the director in Tel Aviv, and the agency and client teams in Bangalore was pathbreaking in many ways a rewarding experience for the team with a lot of new learnings. The team at Xiaomi was all in for an out of the box bold approach as against the standard listing of features with very little life moments.

Joono Simon
Chief Creative Officer, Brave New World

CLIENT
The Note 9 Pro Max looks good, feels brilliant, performs like a dream and has the hero-like quality our fans claimed. We instantly decided that the phone had to be the central character of the television commercial all while weaving with a compelling narrative around its features. The video sequence is set inside a Metro compartment which is symbolic of the microcosm of the ‘Note’ cult.

Sandeep KS
Associate Director, Redmi India Marketing