Leading Brands Partner with Flipkart for 11th Big Billion Days Festival

Flipkart, one of India's leading e-commerce platforms, has unveiled a lineup of leading sponsors for its highly anticipated annual shopping event, The Big Billion Days (TBBD). This year's title sponsor is Samsung, with Intel as the technology sponsor, and associate sponsorships from Acer, Aristocrat (part of VIP Industries), and Nothing. BoAt returns as the vibe sponsor, promising an engaging festive experience.

As TBBD gears up, Flipkart has created over 100,000 new jobs within its supply chain to meet the increasing consumer demand during the festive season. The event not only boosts seller growth but also fosters new employment opportunities, making it a vital component of India’s economy.

This year’s Big Billion Days has attracted significant interest from both traditional and emerging sectors, including travel accessories, apparel, footwear, beauty, grooming, and food products. The surge in participation from new-age D2C brands underscores TBBD’s expansive reach and relevance across diverse industries.

The previous edition of TBBD set remarkable records, attracting over 1.4 billion customer visits and delivering a 2.5x increase in seller business. Sandeep Karwa, VP of Flipkart, emphasised the event's role in uniting customers, brands, and sellers to unlock exceptional value and celebrate India’s vibrant market.

Intel's Marketing Director, Apurva Jani, expressed excitement about the partnership, highlighting the transformative potential of their Intel Core Ultra AI PCs, while Acer’s Chief Business Officer, Sudhir Goel, praised the collaboration for enhancing customer engagement with innovative technology.

Neetu Kashiramka, Managing Director of VIP Industries, noted the significance of Aristocrat’s involvement as a lifestyle brand, aiming to deliver exceptional value to Flipkart's extensive customer base. Carl Pei, CEO of Nothing, highlighted the partnership as an opportunity to showcase their fast-growing smartphone range.

Sameer Mehta, Co-founder and CEO of boAt, reiterated their commitment to innovation through this collaboration, aiming to bring cutting-edge audio products to consumers during this major sales event.

Flipkart anticipates that these partnerships will not only enhance the festive shopping experience but also contribute significantly to the growth of the marketing and advertising sectors in India. As the country gears up for the festive season, TBBD promises to be a hallmark of e-commerce excellence, connecting millions of consumers with their favourite brands.