Ecom Express Reveals New Brand Identity

Ecom Express, India's sole pure-play B2C e-commerce logistics solutions provider as of the Financial Year 2024 (Source: RedSeer Report), has unveiled a fresh brand identity. This rebranding marks a significant shift towards a customer-centric approach, focusing on meeting the specific needs of various customer categories, enhancing customer-facing metrics, and integrating innovative technology across its extensive pan-India express logistics network. The new identity aims to deliver greater speed, agility, and extensive network reach, all centred around a customer-focused ethos.

The rebranding introduces a dynamic new logo and a refreshed visual identity, reflecting Ecom Express's commitment to excellence. The updated logo features a forward-moving arrow enclosed within a square, symbolising the company's dedication to progress and delivery.

The innovative integration of the letter "E" signifies Expression, Innovation, and Progress, while the bold magenta colour represents bravery, self-expression, and unwavering strength. Ecom Express is rebranding with this vibrant hue, reaffirming its commitment to customers, partners, and its team. The company is set to simplify and democratise logistics for everyone, everywhere.

Ajay Chitkara, CEO and MD of Ecom Express, elaborated on the vision behind the transformation: “Ecom Express has consistently earned the trust and admiration of our partners, patrons, and customers. As we advance to greater heights, our refreshed brand identity signifies a reaffirmation of our customer-first approach. We are committed to integrating robust technology and innovation to deliver reliable, high-speed services with the widest network reach, all while optimizing operational efficiency and flexibility. He added, “This transformation also strengthens our commitment to our employees and delivery partners, who are fundamental to our business. Our new identity is a testament to our promise of excellence and dedication to redefining logistics through advanced technology aimed at making life easier for all types of customers.”

The new logo of Ecom Express embodies the company’s core values, focusing on enhancing customer welfare and promoting a diverse and inclusive environment.