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One97 Communications Limited, the parent company of Paytm, India’s leading payments and financial services provider, has partnered with Meesho to promote its Mega Blockbuster Sale through Paytm Soundbox Ads. This innovative solution allows brands to advertise their products immediately after a successful transaction, transforming traditional offline transactions into potential online purchases.
Meesho is committed to democratising e-commerce, particularly in remote areas of India. The collaboration utilises the extensive reach of Paytm Soundbox, which supports advertising in 11 languages, enabling targeted communication across diverse demographics.
“As the leader in merchant payments, we are bringing innovative opportunities for brands to leverage our reach,” said a Paytm spokesperson. “The scale of Paytm Soundbox distribution ensures that marketers can effectively reach their audience based on state, city, or language, allowing for meaningful engagement.”
The Soundbox ads integrate seamlessly into the consumer experience, reinforcing brand messaging at a critical moment—just after a purchase. Brands can customise their advertisements according to geographic needs, enhancing brand recall and consumer engagement. This approach aims to strengthen connections between companies and consumers, moving beyond conventional online marketing strategies.
Soumitra Choubey, Director-Brand Marketing at Meesho, noted, “The sale season brings a lot of excitement among our consumers. In a cluttered time like this, it’s not just what you say, but how you say it. Capturing attention has become increasingly challenging, and for our marquee sale of the year, leading with innovation was imperative.”
The creative campaign was developed by Talented, with Carat Dentsu serving as the media partner.
As Paytm continues to expand its advertising capabilities, partnerships like this one with Meesho highlight the potential for audio advertising to reshape the e-commerce landscape in India.
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