Panasonic Launches #WelcomeToParenthood Campaign for New Parents

Panasonic Life Solutions India has unveiled its latest campaign, #WelcomeToParenthood, celebrating the journey of young parents in India. This third edition of the brand’s flagship campaign builds on the success of previous iterations, resonating with the evolving life stages of the country’s youth. Collaborating with The Scribbled Stories, the campaign poignantly portrays the nostalgia, emotions, joys, and challenges faced by new parents through captivating storytelling.

Pooja Garg Khan, Head Corporate Communications and CSR at Panasonic Life Solutions India, shared her insights on the campaign, saying, “India today is in the midst of a ‘youth bulge’, with its young population navigating various life changes. Similar to stepping into adulthood, parenthood is an exciting phase, whether one is a pet parent or a human parent. As we proudly launch the third edition of our #WelcomeToAdulthood campaign series, we're thrilled to embark on a journey that celebrates the joys, addresses the challenges, and simplifies the lives of young parents in India. #WelcomeToParenthood is not just a campaign; it’s a promise to stand by these young adults in every step of their journey, making parenthood a little easier, one appliance at a time. This campaign was based on insights from a study we conducted on everyday life concerns of young Indian parents. We are excited to continue our partnership with The Scribbled Stories, as we look to match unique storytelling with our target audience. Fittingly, 84% of their audience is aged between 18-34 years, and almost 50% between 25-34 years.”

The campaign empowers young parents with valuable buying guides, ensuring informed decisions when selecting home appliances. Through emotional storytelling, user-generated content contests, and expert sessions with paediatricians and veterinarians, Panasonic underscores the importance of choosing durable and sustainable products that meet the current and future needs of modern Indian consumers.

The #WelcomeToParenthood campaign reaffirms Panasonic Life Solutions India's commitment to providing knowledge and resources for informed decisions regarding home appliances. By prioritising durability and sustainability, the campaign ensures that new parents can create lasting memories with their families while enjoying the benefits of quality home appliances. The campaign is live across Panasonic India's Instagram handle and The Scribbled Stories' Instagram handle.