Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. As we turn 20, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
This week, we revisit Bisleri’s first-ever animated mascot, Bissi - the dragon, and its campaign ‘Stay Protected’. In 2011, Bisleri was also planning to be active on Facebook, Twitter (now X), and YouTube – sweet old times when Digital was a youngling in the brand world! On the other side, we have a view of the emotional farewell party of G Gowthaman, as he moved to Singapore to take on a global role at Mindshare.
