E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
  • About
  • Team IMPACT
  • Contact us
  • Subscribe
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • TALKING POINT
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
    • E4M EVENTS CALENDAR
    • WEBINAR
    • IMPACT TOP 50 WOMEN 2022
    • IMPACT DIGITAL INFLUENCER AWARDS 2022
    • IPOY 2022
search
  1. Home
  2. Backbeat

THE CITY THAT CHANGED THE WAY I THINK ABOUT DESIGN

Anjali Rawat Co-founder & Director of Design Thinking, Digital Dogs Content and Media on the city that influenced her.

BY Anjali Rawat
21st June 2022
THE CITY THAT CHANGED THE WAY I THINK ABOUT DESIGN


I graduated from the prestigious Sir JJ School of Art, got my bachelor’s degree, but that wasn’t enough for me. My desire was to learn and experience design and art from a global point of view. I wanted to study design thinking and its application in life. But the question was, where?
Every other culturally rich city in the world thrives in its own aura but San Francisco is different. It’s an amalgamation of many cultures. It attracts people for its scenic beauty and the vibrant lay of the land. It is an artist’s city, and an artist’s dream.
I learnt from my professors and by collaborating with students in college that humans love anything that makes their life easier, a bit glamorous, informed and meaningful. But the way they consume the same design is drastically different. That will always be a Herculean challenge for us as creators. Because it needs to be art that works. Not just sells.
For instance, Philippe Starck’s desire to make everyday objects into pieces of art revolutionised the way we looked at common things. Eichler homes are testimony to how houses with glass walls that fill the rooms with sunshine could also actually have privacy. Steve Jobs showed us how to access the world on the palms of our hands. These concepts are universal. They break boundaries and in a funny way,
unite us.
Either make an idea universal or make the same idea culturally relevant. That’s what this city has taught me.

  • TAGS :
  • #e4m
  • #Impact
  • #exchange4media
  • ##backbeat
  • #Paris
  • #designandtech

RELATED STORY VIEW MORE

WHY IS ‘KEEP WALKING’ BOTH MY PERSONAL AND PROFESSIONAL MANTRA?
TRAVELLING TO STAY ALIVE
AN ENTREPRENEUR’S EXPERIENCE WITH VIPASSANA

TOP STORY

BRANDS AND FANS ABOARD THE 100-YEAR CELEBRATIONS OF THE WIMBLEDON CHAMPIONSHIPS

Wimbledon celebrates 100 years of the iconic tournament with brands looking to leverage this moment


I PLAY A T20 GAME EVERY WEEKEND


MAKING INDIA TRAVEL-READY


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE


IMPACT SPECIAL ISSUES


  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • 14th-ANNIVERSARY-SPECIAL

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Neeta Nair of IMPACT Magazine speaks with team Ogilvy India.
Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

HOME

COVER STORY

CMO INTERVIEWS

TALKING POINT

CREATIVE ZONE

SPOTLIGHT

INTERVIEWS

BACKBEAT

VIDEOS

HAPPENINGS

E-PAPER

THE TEAM

EVENTS

OTHER LINKS

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. B-20, SECTOR 57 NOIDA (U.P)

Connect With Us !

+ (0120) 4007700


Copyright © 2019 impactonnet.com