Effie India Awards 2020: The Advertising Club to celebrate effective campaign stories

The Advertising Club (TAC) India will host the upcoming edition of the Effie India Awards 2020. The awards will see the best in class brand stories and pioneering campaigns being celebrated by the industry. The awards have garnered significant industry patronage by receiving 862 entries – the highest ever garnered at the Effie’s in 19 years of its journey. In another feat, the awards has achieved a representation of around 326 industry thought leaders and professionals being a part of the 10 judging rounds held across three cities –Mumbai, Delhi and Bangalore.  The award is scheduled to be held at 6.30pm on Friday January 10, 2020 at the Seaside lawns of Hotel Taj Lands End.

Besides the established categories, in the 19th edition of Effies, the Advertising Club has also introduced interesting categories such as

• The Internal marketing Award
• The Disruptive Differentiators award
• Small Budgets –
• Small Budgets - Products
• Small Budgets - Service

Speaking about the Effie India Awards 2020, Mitrajit Bhattacharya, Chairperson of Effie Committee said, “With a record number of entries received, this year has been the best for Effie India in terms of participation. The Effie 2020 by adding new categories, bringing sharper definitions to existing categories, introducing new judging guidelines and having a separate jury for judging the Grand Effie have helped evolve the highly coveted awards into an award with more structure and relevance, in lines with the Global Effie awards.

He further added “I would also like to thank all the jury members comprising senior members of clients, agency and planning heads for their time across Mumbai, Delhi and Bengaluru to judge the most effective marketing work of the year.”

Partho Dasgupta, President of The Advertising Club further added that “Effie undoubtedly is the most definitive and coveted advertising and marketing award of the country. Awarded to both the Agency and Client, it is the ultimate recognition and benchmark of effectiveness and efficiency that has added to the equity of the brand.  I look forward to seeing the category torchbearers and their work being celebrated at this prestigious awards event.” The list of finalists has been uploaded on the website of Advertising Club.