AGENCY
Sean Joseph Colaco
Executive Creative Director, Cheil India
“Through the playful antics of our two characters, a butler and his young employer, we demonstrate exactly how much the Next-Gen Hector caters to your every whim and fancy. Shot in and around London, this slice of British aristocratic life seemed like the perfect setting to demonstrate the ‘royal treatment’ that the Next-Gen Hector gives you.”
CLIENT
Udit Malhotra
Head of Marketing, MG Motor India
“When we first launched the Hector, we aimed to transform the relationship between the driver and the vehicle by introducing India’s First Internet Car. Now, the Next-Gen Hector takes another leap in this direction.”
AGENCY
Harsh Maheshwari
Executive Creative Director, Leo Burnett
“There’s never a dull moment when you’re on Sting. The brand lets you go a little crazy, which is always fun. Where else can you take an everyday situation of trying to impress a professor, and show him being blown away, quite literally?”
CLIENT
Naseeb Puri
Senior Marketing Director, Energy, Hydration & Flavours, PepsiCo India
“Sting campaigns have always resonated strongly with our audiences – using wit, surprise, and over-the-top entertainment to drive awareness and making the Sting energy benefit un-missable! This year too, we’re back with yet another energising campaign that uses hyperbole to reinforce how no energy is quite like Sting energy.”
AGENCY
Prem Narayan
Chief Strategy Officer, Ogilvy
“We were asked to work on an opportunity to demystify the product and what goes inside it, which led us to think that today’s young and curious consumer looks out for information in anything they consume. Thus, the campaign ‘Galat Sawaal’ took shape.”
CLIENT
Prashant Peres
Managing Director, Kellogg South Asia
“With this campaign, we want to further strengthen our demystification story, and our partner, Ogilvy, did an excellent job by roping in Milind Soman, who shares the brand ethos of eating healthy and achieving the best for the day.”
AGENCY
Sunetro Lahiri
Chief Creative Officer, The Glitch, Co-Chair, WPP Unite India
“From the get-go, our aim with the campaign was to capture the absolute, unparalleled joy of mingling with the right spirits. That feeling of freewheeling euphoria that accompanies good times and great camaraderie was our North Star, while crafting every aspect, from the visuals to the art to the edit.”
CLIENT
Ruchira Bhattacharya
Director, Marketing - Emerging Categories, Coca-Cola India and Southwest Asia
“The brand embodies the vibrant and enthusiastic spirit of new-age Indian consumers as they continue to experiment with new innovations. Our new campaign #MixItUpWithSchweppes aims to celebrate moments with friends.”
