Motilal Oswal unveils ‘The Man From Motilal Oswal’ campaign

Motilal Oswal Financial Services Ltd. (MOFSL) has unveiled its new brand campaign, titled ‘The Man From Motilal Oswal’.

The multimedia campaign features a distinguished character representing MOFSL’s core values and unique selling proposition of delivering research-backed insights and fostering solid relationships.

The multimedia campaign features a distinguished character representing MOFSL’s core values and unique selling proposition of delivering research-backed insights and fostering solid relationships. Through compelling dialogues, the character addresses the challenges of wealth-building, offering reassuring messages such as, ‘Investment ke liye hum hain na’ and advising against unreliable tips with statements like, "I don't give tips, only solid advice."

Additionally, Motilal Oswal Financial Services has introduced a dedicated helpline, "Wealthline" at 9234592345, for investors across India. This service aims to resolve queries and provide a one-stop solution for prospective investors. This initiative reaffirms Motilal Oswal’s commitment to offering thorough investment advisory services.

Sandeep Walunj, Group Chief Marketing Officer at Motilal Oswal Financial Services, stated, “With this creative campaign, Motilal Oswal aims to drive its differentiation & underline its leadership position. With a combination of originality, perceptive communication, and a distinct vision. The ‘Man from Motilal Oswal’ highlights the criticality of suitable advice before investors start their investment journeys. As a Call to Action, it offers a helpline with requisite advice.”

At MOFSL, we are committed to providing advice that aspire investors towards long-term in potential Growth. This campaign touches upon the significant gap in financial literacy, even in urban areas. With ‘The Man From Motilal Oswal,’ we aim to address these gaps with research-backed insights.” said Varun Mundra, Senior Vice President – Marketing, Wealth Management, Motilal Oswal Financial Services.

In a novel move, Motilal Oswal Financial Services has revamped its Instagram presence by removing its bio, display picture, and over 4,000 posts. This change has sparked considerable curiosity and discussion within the financial sector. Anticipation was heightened by a cryptic social media teaser featuring a silhouette in a stylish hat and enigmatic captions, along with mysterious audio notes released prior to the campaign launch.