Parachute Advansed Launches Diwali Campaign #IssDiwaliChamakUtho

Marico Limited's Parachute Advansed Jasmine Hair Oil has introduced its latest television campaign, #IssDiwaliChamakUtho. As Diwali approaches, families across India look forward to the homecoming of children who have moved away for education or careers, adding significant meaning to the festival. The new TVC features a promotional offer: with each purchase of Parachute Advansed Jasmine Hair Oil, customers will receive Santoor Abhyang Glow Soap for free, creating a comprehensive beauty solution for the festive season.

Parachute Advansed Jasmine Hair Oil is known for delivering shiny hair, while Santoor Abhyang Glow Soap aims to leave skin radiant, enhancing the festive glow.

Mrs. Somasree Bose Awasthi, Chief Marketing Officer at Marico Limited, remarked, “We recognise how special homecoming is for both parents and their children, and our film beautifully captures the essence of this joyful reunion during festivities. This Diwali, we’ve introduced a festive combo offer where Parachute Advansed Jasmine Hair Oil will come with Santoor Abhyang Glow Soap, providing a complete beauty solution with shiny hair and radiant skin. The film’s message, ‘Iss Diwali Chamak Utho’, reflects the essence of the festive season and our commitment to delivering innovative beauty solutions through this unique proposition.”

The campaign will be promoted across television, digital, and social media platforms, ensuring extensive reach and engagement with the brand’s audience.