MAGGI, a leader in innovative food solutions, has introduced the new Happy Bowl—a delightful addition to its product line. This new offering features noodles made with atta, enriched with protein, calcium, vitamin A, and fibre. The Happy Bowl comes in two exciting flavours: 'Yummy Masala' and 'Twisty Tomato', crafted specifically to appeal to young taste buds while maintaining MAGGI's commitment to delicious, nutritious food.
Rajat Jain, Director of Foods Business at Nestlé India, expressed his excitement about the launch, stating, “At MAGGI, our passion for creating exceptional food shines through. The MAGGI Happy Bowl is a testament to our dedication to crafting beloved products for families. It’s designed to bring joy to kids and ease for mums, offering a perfect blend of taste and simplicity.”
In support of this launch, MAGGI has rolled out an extensive marketing campaign, encompassing TV, digital media, print, and outdoor advertising across major cities. This campaign underscores the dual appeal of the Happy Bowl’s great taste and nutritional benefits, aiming to make it a new favourite at family mealtimes.
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