Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. As we turn 20, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
This week, we pay a much-deserved ode to the power of magazines as a media vehicle. First, we witness brands vouching for the immense power that magazines held as an advertising medium in 2012. A trusted media that garners undivided attention from the readers, magazines have been a highly engaging source of delivering brand messaging to the right audience. Following that is a glimpse into the AIM & e4m partnership that led to an interactive evening of interesting insights into the significance of magazines.
