Efficacy Worldwide Named MEDIA AOR for Hero Cycles

Efficacy Worldwide, a full-service advertising and marketing agency, has secured the Agency of Record (AOR) mandate for Hero Cycles, India’s largest bicycle manufacturer. This partnership follows a competitive multi-agency pitch, with the goal of elevating the brand’s marketing initiatives across various media channels.

Rohit Sharma, Chief Marketing Officer of Hero Cycles, commented, “With this partnership, we aim to captivate our target audience with compelling marketing campaigns that highlight the brand's unique value proposition. Efficacy and its expert team are aligned with our objective to take Hero Cycles to a different level. We’re hopeful to leverage their expertise to build a fresh brand identity.”

Vishnu Sharma, Founder & CEO of Efficacy Worldwide, stated, “Partnering with Hero Cycles, a name synonymous with quality and innovation, is a great opportunity for us. As they continue to lead the market, our focus will be on driving impactful, multi-channel campaigns to amplify the brand reach. We will optimise the brand's presence across all media platforms through targeted and impactful campaigns.”

Since its inception in 2021, Efficacy Worldwide has quickly established itself as a leader in the industry, leveraging data, content, and insights to create effective marketing strategies. With a diverse portfolio that includes notable brands such as Kohler, Foundit, and Hero Motocorp, the agency has built a reputation for its data-driven approach and commitment to personalised client service.

Efficacy Worldwide excels in crafting compelling narratives that foster authentic connections between brands and their audiences. Aligned with Hero Cycles’ vision, the agency is set to deliver comprehensive marketing and advertising services—including TV, print, digital, radio, outdoor, and cinema—aimed at making a significant impact in the industry.