BRAND: POCO INDIA
CAMPAIGN: #MADEFORMAD
CREDITS
Agency: DDB Mudra Group
AGENCY
“Somewhere along the way we heard from consumers that POCO must be mad to give such features at such a price. So, we wanted to celebrate this mad spirit in our own way with work that’s both eccentric and entertaining.”
Vishnu Srivastav
Creative Director, DDB Mudra Group
CLIENT
“‘Made of Mad’ is a creative rendition of what our fans can expect from a brand that imbibes a very unique philosophy behind its products. Through this initiative, we want to build a belief system that enhances the overall POCO experience that our users find relevant.”
Raghav Chitra
Marketing Lead, POCO India
BRAND: HDFC ERGO GENERAL INSURANCE
CAMPAIGN: POOCHOGE, TOH AAPKO MILEGA SAHI JAWAAB
CREDITS
Agency: Mullen Lintas
AGENCY
“The campaign revolves around a simple idea that we ask many questions when it comes to health-related issues but while getting insurance, we don’t ask relevant questions. The idea is to push the consumers to ask the right questions regarding insurance as HDFC ERGO has the right answers.”
Azazul Haque
Chief Creative Officer, Mullen Lintas
CLIENT
“At HDFC ERGO, we take it on us to let consumers know the importance of taking an informed decision and this new campaign is a step in that direction. Our campaign will compel customers to ask questions that really matter while opting for an insurance policy.”
Mehmood Mansoori
President - Shared Services & Online Business, HDFC ERGO General Insurance
BRAND: SEBAMED INDIA
CAMPAIGN: #SIRFSCIENCEKISUNO
CREDITS
Agency: The Womb
AGENCY
“Hairloss is a big consumer pain point, yet consumer knowledge around Breakage Vs Hair Loss is limited. Through this campaign, intent was to educate consumer of the difference between the two and solve the real problem of hair-loss with its unique NHE formula.”
Navin Talreja
Co-founder - The Womb
CLIENT
“Sebamed India is addressing the needs of discerning consumers by decoding the difference between hair breakage and hair loss. We are confident that Sebamed Anti Hair loss shampoos is an innovation that will create a strong disruption in a cluttered shampoo category.”
Shashi Ranjan
Country Head, Sebamed India
BRAND: CROMPTON AIR COOLERS
CAMPAIGN: HOTTEST DAY MEIN BHI JALDI COOLING
CREDITS
Agency: BBDO Mumbai
AGENCY
“The level of heat that some parts of the country experiences is really high. The exaggerated content is clutter-breaking yet relatable. We enjoyed making it, I am sure people will enjoy watching the commercial and the ‘Jaldi Cooling’ of Crompton coolers.”
Hemant Shringy
CCO, BBDO Mumbai
CLIENT
“We wanted to communicate the superior performance of our product in an interesting and entertaining manner that not only underlines our key messaging but also highlights our technology in an effective way.”
Rohit Malkani
Vice President, Marketing, Crompton Greaves Consumer Electricals Ltd.
