The NTO implemented in Feb 2019 impacted reach and ad sales and broadcasters have been managing this change to get to a new equilibrium. We hope proposed tweaks to the regulation will further help stability.
Consolidation in M&E sector will continue in FY'20. This will have a positive impact on cost efficiencies and overall competitiveness of Broadcast industry.
After months of tepid and negative performance across the board, some ad categories are expected to see a revival in FY'20, which will be a welcome respite to broadcasters.