E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
  • About
  • Team IMPACT
  • Contact us
  • Subscribe
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • TALKING POINT
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
    • E4M EVENTS CALENDAR
    • WEBINAR
    • IMPACT TOP 50 WOMEN 2022
    • IMPACT DIGITAL INFLUENCER AWARDS 2022
    • IPOY 2022
search
  1. Home
  2. Creative Zone

LATEST AD CAMPAIGNS

SHOWCASE OF THE NEW CAMPAIGNS

BY PRANAB JYOTI BHUYAN
27th July 2022
LATEST AD CAMPAIGNS


BRAND: NIVEA India

Campaign: #BindaasTryKar

AGENCY

“With this TVC, NIVEA is aiming at fuelling category growth by tapping into a latent underarm skin issue that continues to remain untapped & unsolved. By doing this, we will be able to empower women with the much-needed self-confidence to live Bindaas no matter what!”

Nikhil Kumar, Executive Vice President & Business Head, Publicis One Touch

CLIENT

“Women with active lifestyles are often looking for a one-stop solution for long lasting freshness whilst taking care of their delicate underarm skin. Deo roll-ons empower them with that Bindaas (carefree) attitude.”

Ajay Simha, Marketing Director, Nivea India


BRAND: Parle Marie
Campaign: Adda

AGENCY

“The strategy is both elegant and simple – to insert the brand into the social fabric and make it a part of the consumer’s conversation. Then you can accompany him through his life’s journey with occasional brand reinforcement.”

Vinod Kunj, Chief Creative Officer and MD, Thought Blurb Communications

CLIENT

“The new campaign is in line with Parle’s belief in regional marketing, speaking in the voice of the local population, using subjects that are deeply relatable, and in a tone that is immediately understood.”

Mayank Shah, Senior Category Head, Parle Products

BRAND: Maaza
Campaign: #DildaarBanaDe

AGENCY

“In today’s fast-paced life, families seek some time to spend together to bond with each other. Maaza with its real mango flavour is the perfect temptation for everyone in the family to forget everything and bond over the taste of juicy mangoes.”

Sukesh Nayak, Chief Creative Officer, Ogilvy India

CLIENT

“Mango as a fruit has a unique and distinctive role in India. Whole families come together over mangoes. As an authentic mango experience, Maaza wants to dial up this coming together of families, generations over the love of mangoes and sweeten these moments of togetherness.”

Ajay Konale, Director Marketing, Nutrition Category, Coca-Cola India and Southwest Asia

BRAND: R K Marble
Campaign: #KhoobsuratImaandaari

AGENCY

“R K Marble is a player that offers fair and fixed price, across the wide variety of marbles, to its consumers. We wanted to break away from the rest and take a definitive positioning that is ownable in the long term.”

Garima Khandelwal, Chief Creative Officer, Mullen Lintas

CLIENT

“Over the past 33 years, we have built a legacy of trust through our transparent practices. We hope this campaign nurtures that trust, helping the end customers experience complete peace of mind while building their dream homes.”

Vikas Patni, Managing Director, RK Marble

  • TAGS :
  • #BindaasTryKar
  • #Parle Marie
  • #DildaarBanaDe
  • #KhoobsuratImaandaari

RELATED STORY VIEW MORE

LATEST AD CAMPAIGNS
LATEST AD CAMPAIGNS
LATEST AD CAMPAIGNS

TOP STORY

Diageo’s Consumer Connect

Hina Nagarajan, MD and CEO, Diageo India, spokw to IMPACT, and gave insights into brand building, how the right market approach stabilizes a brand, and more


LATEST AD CAMPAIGNS


The Science of Skincare


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE



IMPACT SPECIAL ISSUES


  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Arnab Roy of Coca Cola talks to Neeta Nair of Impact Magazine about the new Coke Studio Bharat
Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

HOME

COVER STORY

CMO INTERVIEWS

TALKING POINT

CREATIVE ZONE

SPOTLIGHT

INTERVIEWS

BACKBEAT

VIDEOS

HAPPENINGS

E-PAPER

THE TEAM

EVENTS

OTHER LINKS

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. B-20, SECTOR 57 NOIDA (U.P)

Connect With Us !

+ (0120) 4007700


Copyright © 2019 impactonnet.com