BRAND: NIVEA India
Campaign: #BindaasTryKar
AGENCY
“With this TVC, NIVEA is aiming at fuelling category growth by tapping into a latent underarm skin issue that continues to remain untapped & unsolved. By doing this, we will be able to empower women with the much-needed self-confidence to live Bindaas no matter what!”
Nikhil Kumar, Executive Vice President & Business Head, Publicis One Touch
CLIENT
“Women with active lifestyles are often looking for a one-stop solution for long lasting freshness whilst taking care of their delicate underarm skin. Deo roll-ons empower them with that Bindaas (carefree) attitude.”
Ajay Simha, Marketing Director, Nivea India
BRAND: Parle Marie
Campaign: Adda
AGENCY
“The strategy is both elegant and simple – to insert the brand into the social fabric and make it a part of the consumer’s conversation. Then you can accompany him through his life’s journey with occasional brand reinforcement.”
Vinod Kunj, Chief Creative Officer and MD, Thought Blurb Communications
CLIENT
“The new campaign is in line with Parle’s belief in regional marketing, speaking in the voice of the local population, using subjects that are deeply relatable, and in a tone that is immediately understood.”
Mayank Shah, Senior Category Head, Parle Products
BRAND: Maaza
Campaign: #DildaarBanaDe
AGENCY
“In today’s fast-paced life, families seek some time to spend together to bond with each other. Maaza with its real mango flavour is the perfect temptation for everyone in the family to forget everything and bond over the taste of juicy mangoes.”
Sukesh Nayak, Chief Creative Officer, Ogilvy India
CLIENT
“Mango as a fruit has a unique and distinctive role in India. Whole families come together over mangoes. As an authentic mango experience, Maaza wants to dial up this coming together of families, generations over the love of mangoes and sweeten these moments of togetherness.”
Ajay Konale, Director Marketing, Nutrition Category, Coca-Cola India and Southwest Asia
BRAND: R K Marble
Campaign: #KhoobsuratImaandaari
AGENCY
“R K Marble is a player that offers fair and fixed price, across the wide variety of marbles, to its consumers. We wanted to break away from the rest and take a definitive positioning that is ownable in the long term.”
Garima Khandelwal, Chief Creative Officer, Mullen Lintas
CLIENT
“Over the past 33 years, we have built a legacy of trust through our transparent practices. We hope this campaign nurtures that trust, helping the end customers experience complete peace of mind while building their dream homes.”
Vikas Patni, Managing Director, RK Marble
