Have you been craving a break? Then you could take 35 seconds and watch the new ad campaign launched by KitKat! In continuation to their ‘Take a Break, have a KitKat’ motto, comes the ‘Break par sirf Break’ campaign.
This campaign reminds consumers to disengage from everything else during a break. The campaign is based on the concept that in today's fast-paced world, people are rarely ever in the state of rest. Even during breaks, people are constantly bombarded with notifications, menial tasks, and distractions, hence complete disconnection becomes impossible.
The campaign also features the iconic song by the English rock band Queen titled "I want to break-free." The campaign cleverly underscores the brand's promise of a "truly disengaging break." By focusing on the simple pleasure of snapping into KitKat fingers, it highlights the idea that taking a break should be just that—an uncomplicated, enjoyable pause from the daily grind. The emphasis is on the delicious experience of the chocolate bar, reinforcing that sometimes the best breaks are the simplest ones.
Commenting on this partnership, Rupali Rattan, Director, Confectionery business, Nestlé India, said, "KitKat has always championed breaks and with this new campaign, we are focusing on the importance of taking good quality breaks with KitKat. Encouraging youth to truly disconnect on their breaks and what better endorsement than by Queen's 'I want to break-free' song title.
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