Smytten Marks 9th Anniversary with #TryItAll Campaign for Gen Z

 Smytten, India’s largest product discovery and trial platform, is celebrating its ninth anniversary with the launch of its #TryItAll campaign. The initiative is aimed at meeting the growing demand among Gen Z for variety, personalisation, and convenient product discovery.

The campaign highlights Smytten’s approach to allowing users to explore trending products across beauty, wellness, and lifestyle without the pressure of commitment. Understanding that Gen Z values affordability, personalisation, and the ability to try before buying, Smytten offers its users trial packs with a 100% cashback, enabling them to experience products risk-free. This approach taps into the fear of better options (FOBO) that many young consumers experience, empowering them to make informed decisions while staying on top of trends.

Through this initiative, Smytten is capitalising on the generation’s desire for variety and choice. With a platform designed for exploration, users are able to discover new products without the fear of over-committing. Smytten's #TryItAll campaign aligns with Gen Z’s inclination for value-conscious decisions and their hunger for experiences that offer both variety and control.

To bring the #TryItAll concept to life, Smytten has partnered with popular youth icons Apoorva Arora, Taaruk Raina, and Kritika Bhardwaj. Each of these influencers stars in short films that reflect the everyday frustrations of limited choices, eventually leading the protagonists to discover Smytten’s platform where they can try a wide range of products without any commitments. These engaging stories aim to capture Gen Z’s longing for freedom of choice, bringing Smytten’s mission to the forefront.

Swagata Sarangi, Co-founder of Smytten, reflected on the platform’s growth, saying, “When we started Smytten, we wanted to change the way people discover products by offering them the freedom to explore. Over the years, we’ve evolved alongside our users, embracing their need for personalised experiences and choice. The #TryItAll campaign celebrates this journey and our continued commitment to empowering discovery.”

Co-founder Siddhartha Nangia added, “We understand that for today’s consumers, the ability to try is just as important as making the final purchase. With Smytten, discovery feels effortless and enjoyable. This anniversary is not just a milestone, but a reminder of our ongoing mission to redefine the experience of product discovery.”

To mark its ninth anniversary, Smytten is also offering several perks, including:

• 9 Trial Points for ?199
• Freebies with every trial order
• Up to 90% off on trending brands

With a community of over 20 million users, Smytten continues to redefine how Indians discover products, making it an essential platform for those looking to explore new options across multiple categories. As it celebrates this milestone, Smytten remains committed to helping consumers #TryItAll and make more informed, rewarding choices.