Max Factor Partners with Shoppers Stop to Expand Brick-and-Mortar Presence in India

Max Factor, the renowned Hollywood makeup brand known for its innovative beauty products, is set to enhance its brick-and-mortar presence in India through a strategic alliance with House of Beauty and Shoppers Stop. This partnership represents a major milestone in House of Beauty’s growth journey, leveraging Shoppers Stop’s extensive retail network and customer base to deliver a premium shopping experience.

Under this collaboration, Max Factor will extend its footprint to 70 Shoppers Stop stores across key cities, including Delhi, Mumbai, Bengaluru, and Chennai, by the end of the year. This expansion aims to bolster Max Factor's market presence and accessibility throughout India.

The partnership will feature exclusive Max Factor products, including new launches and limited-edition collections. Shoppers will benefit from a unique in-store experience that allows them to explore, sample, and try out Max Factor products, enhancing their shopping journey with a personal touch.

To further enrich the customer experience, Max Factor and Shoppers Stop will introduce a range of year-round and seasonal activations. These will include workshops, masterclasses, influencer meet-and-greets, product tutorials, and sampling events. Customers can also look forward to personalised consultations, loyalty programmes, festive promotions, and gifts with purchases (GWPs). Interactive stations and engaging activities, such as lucky draws, will ensure a vibrant and memorable in-store experience.

"We are thrilled to partner with House of Beauty to bring Max Factor to the Indian market, marking a significant step in Shoppers Stop’s journey towards premiumisation. This strategic collaboration leverages our established customer base and robust retail infrastructure to offer an unparalleled shopping experience. Max Factor's high-quality products perfectly align with our product portfolio.  We believe this partnership will not only elevate the beauty retail landscape in India but also foster a loyal community of beauty enthusiasts, driving long-term growth and success," said Biju Kassim, CEO Beauty, Shoppers Stop.

Sanjali Giri, Chief Business Officer, House of Beauty, added, "We are incredibly excited to partner with Shopper’s Stop to start Max Factor's offline journey in India. Max Factor X Shopper’s Stop is the perfect collaboration to provide the best in beauty products to a steadfast & discerning Indian consumer. We are confident that this partnership will create a dynamic and compelling presence for the brand in the market."

In addition to its retail expansion, Max Factor will offer exclusive products and special editions at Shoppers Stop locations, catering to evolving beauty preferences. The brand will also be available online through shoppersstop.com and ssbeauty.in, further strengthening its market presence and connecting directly with consumers.