Revfin, a digital lending platform championing sustainable mobility, has announced a strategic partnership with Bajaj Auto, a prominent manufacturer of three-wheelers in India and across 70 countries. The collaboration marks a significant step towards advancing the electric three-wheeler (e3W) segment, its adoption, and creating a robust ecosystem, thereby contributing to a greener future for first and last mile mobility.
The collaboration between Revfin and Bajaj Auto has significant potential to drive innovation, expand market presence, and enhance customer satisfaction within the electric three-wheeler (e3W) segment. Bajaj Auto intends to improve overall customer experience of its e3w offerings by leveraging Revfin’s first-in-the-market ‘psychometric assessment’ capabilities.
The association will additionally harness Revfin’s expertise in financial services and deep understanding of the three-wheeler ecosystem. Bajaj Auto’s strong market presence and diverse product portfolio is expected to facilitate the expansion and penetration of Bajaj’s e3W offerings, particularly in Tier 2 and Tier 3 cities - which are Revfin’s core strength markets.
Sameer Aggarwal, CEO of Revfin, shared his take on the collaboration, said, “We are happy to partner with Bajaj Auto, a foremost leader in India's three-wheeler market, to accelerate the adoption of sustainable mobility solutions across the country. By combining our shared commitment to electric vehicles and financial inclusion, we are poised to establish a formidable ecosystem that encourages both consumers and fleet operators to embrace eco-friendly three-wheeler options.”
“Bajaj Auto's technological expertise and market dominance, paired with RevFin's proven financial inclusion capabilities, will enable us to drive widespread awareness, provide accessible financing, and ultimately facilitate the widespread uptake of these greener and more efficient transportation alternatives. This strategic alliance is a significant step towards realizing our vision of a cleaner and sustainable future.”, he added.
In addition to promoting electric mobility, the collaboration between Revfin and Bajaj Auto also focuses on infrastructure development.
Samardeep Subandh, President of Bajaj Auto said, “This strategic tie-up with Revfin marks a crucial stride in Bajaj Auto's mission to accelerate the nationwide shift towards electric mobility in India. By integrating our renowned product quality and technological expertise with Revfin's innovative financial solutions, we anticipate penetrating untapped markets and enabling a broader spectrum of individuals and fleet operators to embrace sustainable transportation options. This collaboration is geared towards enhancing accessibility and appeal of our eco-friendly three-wheeler offerings to a diverse customer base, driving adoption, and contributing to a cleaner, greener future for first and last mile mobility.”
Revfin's financial services play a crucial role in supporting e3W adoption by offering affordable financing options for buyers, particularly small entrepreneurs, fleet operators, and individual customers. Access to such financing options can accelerate the adoption of electric three-wheelers, benefiting both Bajaj Auto and Revfin while promoting financial inclusion.
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