Moneyview, a leading financial services platform, has announced its partnership with CaratLane, India’s foremost omni-channel jewellery brand, to introduce Digital Gold. This initiative aims to enhance Moneyview’s comprehensive suite of financial services by providing a straightforward platform for consumers to buy, sell, and store gold digitally.
Gold has long been a cornerstone of savings and investment for many Indians. However, traditional gold investments often come with high entry barriers and storage challenges. Digital Gold addresses these issues by allowing fractional ownership, making gold investments accessible to a broader range of customers. With a low entry ticket size, digital gold alleviates the financial burden associated with conventional gold investments, presenting a more attractive savings option.
Commenting on the collaboration, Sushma Abburi, Chief Business Officer of Moneyview, stated, “As we evolve in our multi-product journey, our mission is to provide access to different savings and investment options for our customers... Our partnership with CaratLane allows us to offer a trusted and accessible gold investment option.” She noted that the timing aligns perfectly with the festive season in India, traditionally associated with increased gold investments.
Atul Sinha, Chief Operating Officer of CaratLane, added, “The whole point of building the digital gold business is to provide a simpler, cost-effective solution... This partnership can give those digital gold buyers an option to redeem that gold for beautiful jewellery.”
This collaboration significantly enhances Moneyview’s SuperApp, integrating the flexibility of digital gold investments while reinforcing its commitment to offering innovative financial solutions under one roof.
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