Lenskart Brings Japanese Eyewear Brand OWNDAYS to India

Lenskart is set to elevate its global expansion with its latest partnership, introducing the Japanese eyewear brand, OWNDAYS, exclusively to the Indian market. This collaboration marks a significant addition to Lenskart’s ever-evolving portfolio.

OWNDAYS, now Asia’s largest eyewear retailer following its merger with Lenskart, operates over 560 stores across 13 international locations. As the brand evolves, OWNDAYS remains committed to refining its identity to deliver a consistent global retail experience while upholding its core values of accessibility, innovation, and customer-centricity. By bringing OWNDAYS to India, Lenskart is not only providing access to international brands but also embracing the growing influence of Japanese fashion aesthetics in India.

OWNDAYS products embody the Japanese ethos of craftsmanship, quality, and minimalism, reflecting the brand's belief in the simple, good life. Their eyewear captures this philosophy through sleek, functional design and high-quality materials. The frames are designed to reflect the harmony and balance inherent in traditional Japanese craftsmanship, offering a sophisticated touch that endures. The frames effortlessly return to their original shape, providing a perfect blend of comfort and resilience. Crafted to withstand the rigours of daily life while maintaining a feather-light feel, these frames are made from hypoallergenic materials, ensuring comfort for all skin types and making them ideal for prolonged wear.

“Our exclusive partnership with OWNDAYS in India marks an expansion of high-quality international eyewear for Indian consumers. It combines OWNDAYS' renowned expertise in superior craftsmanship with Lenskart's extensive market presence and deep insights into local preferences,” said Apeksha Gupta, Business Head, OWNDAYS India.

OWNDAYS is now available across Lenskart stores in India as well as online via the Lenskart website.