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LATEST AD CAMPAIGNS

SHOWCASE OF THE NEW CAMPAIGNS

BY Aniket Tembulkar
14th December 2021
LATEST AD CAMPAIGNS


BRAND: HDFC LIFE
CAMPAIGN: #RETIREONYOURTERMS

AGENCY
“With this campaign, we wanted to bring in a new perspective. The film narrates this message through the lens of a middle-aged couple, who, after fulfilling their parental responsibilities, are ready to plan their life ahead as per their own priorities.”
Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett

CLIENT
“Retirement planning is often a neglected area, and even if people are aware of its significance, they do not know when to start. Through this campaign, we aim to nudge consumers to plan for their and their spouses’ financial freedom post-retirement, in a timely manner.”
Vishal Subharwal, Head – Marketing, Digital Business, E-commerce, HDFC Life


BRAND: BECO
CAMPAIGN: #YOURSNATURALLY

AGENCY
“The integrated campaign starts with a set of teasers, followed by multiple films starring Dia Mirza, which talk about chemicals left on your dishes after cleaning them with regular dishwashing liquid, and how they may contain carcinogenic substances.”
Yash Kulshresth, CCO, ^atom

CLIENT
“Positioning Beco in a captivating, easy-to-understand and impactful fashion, we are bringing in the much-needed disruption. This campaign is just the beginning to a more consumer-focused, data-led, and creative-technology interspersed brand that we’re in the process of building.”
Akanksha Gupta, Lead - Marketing, Beco


BRAND: BEWAKOOF
CAMPAIGN: NEVER CHANGE

AGENCY
“Bewakoof, as a brand, is all about celebrating light-heartedness, and this campaign is about those little moments that symbolize breaking away from society’s expectations of being ‘proper’ or ‘grown-up’, to just do what makes you happy — without hurting anyone else.”
Arun Iyer, Founder & Creative Partner, Spring Marketing Capital

CLIENT
“When we thought of rolling out our new campaign centered around Never Change, Sidharth Malhotra and Fatima Sana Shaikh were our obvious choice because, as a brand, we identify with them. As a brand, we see these disruptive qualities in both Sidharth and Fatima.”
Prabhkiran Singh, Founder & CEO, Bewakoof


BRAND: LINKEDIN INDIA
CAMPAIGN: #FINDTHEBALANCE PHASE II

AGENCY
“What I love about this campaign is the mirror it holds up to our lives.Whatever it means to you, however you do it, this campaign is a beautiful reminder to #FindTheBalance.”
Lucille Pereira, Creative Director, The Glitch 

CLIENT
“The #FindTheBalance brand campaign is a reminder for our members to hit pause, reconnect with their family, friends and colleagues, and find a new idea of balance.”
Sivaram Parameswaran, Head of Brand Marketing, Asia Pacific, LinkedIn

 

 

 

  • TAGS :
  • HDFC Life
  • Beco
  • LinkedIn India
  • Bewakoof

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