BRAND: SUNFEAST YIPPEE!
APNA STYLE
Agency: Ogilvy Bangalore
Chief Creative Officer, Ogilvy Worldwide & Executive Chairman, Ogilvy India: Piyush Pandey
Chief Creative Officer, Ogilvy India: Kainaz Karmakar, Harshad Rajadhyaksha
Chief Creative Officers, Ogilvy South: Mahesh Gharat, Kiran Anthony
Managing Partner, Ogilvy South: Tithi Ghosh
Senior Vice-President, Planning: Anirban Roy
Creative team: Nilay Moonje, Souvik Banerjee, Debabrata Naskar, Vismay Rajendra, M Harsha, P Hariprasad
AGENCY
When you place a bowl of YiPPee! in the hands of a cricket icon like MS Dhoni, what you get is an even better, fun-filled and innovative style of enjoying the noodles. Just as the boy in the film soon finds out.
Nilay Moonje
Group Creative Director, Ogilvy Bangalore
CLIENT
The campaign aims to reimagine the playful element of eating a bowl of instant noodles in style; a playful way to reintroduce joy in our personal experiences.
Aishwarya Pratap Singh
Head of Marketing – Snacks, Noodles & Pasta, at ITC’s Foods Division
BRAND: DOLLAR INDUSTRIES LIMITED
Agency: Lowe Lintas Kolkata and LinConsult
Planning: Anurag Prasad, Kritika Sawhney
Creative: Janmenjoy Mohanty, Mohit Arora, Nisheeth Srivastava
Account Management: Indranil Mitra, Siddharth Gautam, Rohit Chakraborty
Production: Dharma 2.0 (Director: Shiven Surendranath)
AGENCY
With regards to Missy, the concept was derived from the product itself. These easy-to-slip-on legwear are meant for a wide variety of occasions and uses and lends itself perfectly to the idea that today’s multi-tasking woman is game for #SpeedDressing.
Janmenjoy Mohanty
Regional Creative Officer, Lowe Lintas
CLIENT
We felt it was time for us to break old-standing beliefs as well. Our festive collection consists of 102 colors to choose from. The leggings cater to various occasions and are a perfect fit for the women across various leagues of life.
Vinod Kumar Gupta
Managing Director, Dollar Industries Limited
