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Cheil's cutting edge campaigns can be attributed to its first Global CCO, Malcolm Poynton. Ever since his appointment, the agency's advertising has reached another level. Poynton talks about Cheil’s close association with Samsung, tapping the booming Asian market, and more.
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Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India
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