Snapchat Unveils "Snap the Moment" Roadshows to Energise Festive Campaigns

Snapchat is set to ignite the festive season with its new "Snap the Moment" roadshows, launched in collaboration with The Goat Agency, GroupM’s influencer and content marketing division. This dynamic series is designed to equip brands and marketers with Snapchat’s innovative tools and AR (Augmented Reality) solutions for impactful festive campaigns.

The roadshow series kicked off in Mumbai on August 28th, will continue in Bengaluru on September 5, and conclude in Gurgaon on September 10. This exclusive event series will visit key markets across India, offering a prime opportunity for brands to engage with Snapchat’s young, tech-savvy audience.

Amit Ojha, Head of Agency Partnerships - Snap Inc, expressed enthusiasm about the initiative. “We’re thrilled to provide brands with innovative tools and insights that resonate with today’s young, tech-savvy audience. These roadshows offer a unique opportunity for brands to connect with this vibrant community, crafting standout festive campaigns that not only engage but also create lasting memories. This festive season, it's all about transforming connections into meaningful experiences.”

Ashwin Padmanabhan, Chief Operating Officer, GroupM South Asia, highlighted the significance of the partnership saying, "The partnership with Snapchat is a key opportunity to introduce innovative AR solutions for the upcoming festive season. We're certain that the ‘Snap the Moment’ initiative will help brands and marketers create engaging and impactful campaigns. Through this, we aim to set new benchmarks in interactive advertising. We look forward to helping brands connect with young audiences in India.”

Snapchat has proven to be a powerful platform for festive advertising, with 95% of Snapchat users viewing holidays and special moments as key opportunities for connection. Notably, festive ads on Snapchat boost purchase intent by 85%, making the platform an essential tool for brands looking to enhance visibility and drive engagement.

The "Snap the Moment" roadshows offer several exciting features:

• Snap AR Concierge: Receive personalised AR strategy guidance from Snap Lens Network developers, ready to craft bespoke solutions for your brand.
• Global Festive Success Showcase: Discover successful global campaigns and strategies, showcasing Snapchat’s impact on brand success.
• Vanity Mirror - Brand Try-on Lenses Showcase: Explore AR try-on lenses through case studies demonstrating their role in driving consumer engagement.
• Exclusive Festive Insights Package: Gain actionable insights and a customised plan to boost your brand’s festive performance.
• Interactive Photo Opportunities: Enjoy fun photo booths and AR zones, perfect for capturing shareable moments.

This festive season, Snapchat’s "Snap the Moment" roadshows aim to empower brands with the tools needed to craft standout campaigns, deepening their connection with the young, engaged audience that drives today's digital landscape.