As Onam approaches, Kerala’s home-grown brand Duroflex invites everyone to make their celebrations even more special. This Onam, the sleep solutions brand, encourages gifting restful sleep and comfort as a meaningful gesture of care and affection for your loved ones.
Along with a heartwarming film that captures the emotions of the festival, Duroflex is also offering exciting deals on their products and a chance to win gold coins, exclusively for the people of Kerala, to enhance the joy of the festivities.
Duroflex’s thoughtful film for the festival highlights the importance of extending Onam’s spirit of care and unity into daily life by prioritizing healthy sleep for loved ones. The campaign brings to life the caring sentiments of children who wish to provide their parents with a healthier and happier life, recognizing their tireless efforts for the family. The digital film featuring Sreedhanya and Aarsha Baiju portrays a traditional Malayali household joyfully celebrating Onam with their family.
As the festivities conclude and family members start departing, the daughter hurriedly leaves, while telling her mother to find a surprise in the bedroom. Amidst the silence and remnants of the celebration, the mother discovers the mattress missing from the bed and finds a letter from her daughter. As she reads the letter, delivery boys arrive with a new mattress. The letter conveys the daughter's concern for her mother’s health and expresses her hope that the new Duroflex Energise Spring mattress with 3 Zone NRG technology will help her sleep better and wake up feeling refreshed and rejuvenated every day. The film emphasises the importance of maintaining healthy sleep habits throughout the year.
Sridhar Balakrishnan, CEO, Duroflex Group commented on the campaign saying, “At Duroflex, we believe that great sleep equals great health. As a leader in sleep solutions, we are dedicated to improving the well-being of our customers. This Onam, we want to highlight the importance of gifting restful sleep to your loved ones, ensuring their health and happiness, even from afar. Our film captures the essence of care and love, showing how a thoughtful gift like a Duroflex mattress can bring joy, comfort and peace. Let's make this Onam truly special by prioritizing the well-being of our loved ones through the gift of quality sleep.”
Conceptualised by Tilt Brand Solutions, Adarsh Atal, Group Chief Creative Officer, Quotient Ventures further added, “On the auspicious occasion of Onam, we believe that Duroflex mattresses are the perfect gift for your loved ones that make your life better every day. Our simple insight comes from the bittersweet moments of leaving home after the Onam celebrations. As children venture out for work and career commitments, parents and loved ones are left to manage the household on their own. While we can't always be there, we can at least ensure they sleep better every day and lead a healthy and better life.”
To add to the festive cheer, Duroflex has introduced special offers and discounts on their premium range of mattresses and furniture. Customers can also participate in a lucky draw contest and stand the chance to win gold coins. The brand has also collaborated with actress and influencer Amala Paul to further amplify this message.
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