Lloyd Unveils Festive Campaign with Ranveer and Deepika

Lloyd Unveils Festive Campaign with Ranveer and Deepika

Lloyd launches Novante IoT washing machine and rapid ice-making refrigerator to enhance convenience for festive celebrations and everyday life.

Lloyd, a prominent consumer durable brand, has launched a festive campaign featuring Bollywood stars Ranveer Singh and Deepika Padukone. The campaign highlights Lloyd's latest innovations: the Novante IoT-enabled washing machine and India’s fastest ice-making refrigerator, capable of producing ice in just 29 minutes.

The Novante washing machine boasts advanced IoT technology for convenience. It includes features such as the Washing Genie, a wash program library, and voice command functionality to simplify laundry tasks. The 5D Ultra Wash system provides a hygienic, energy-efficient wash, while the Insta Wash function reduces washing time by up to 50%. Additionally, the Jet Spray and Shower Rinse save 50% water, and the Intelli Inverter Motor decreases energy consumption by 30%. The Dual Flow Lint Filter enhances lint collection by 50%, ensuring cleaner clothes.

Alongside the washing machine, Lloyd has introduced a refrigerator with rapid ice-making technology. This appliance produces ice in just 29 minutes, making it ideal for festive gatherings. Key features include a high-performance evaporator and a durable quartz-coated ice tray for optimal cooling and ice production.

The campaign, conceptualised by McCann, tells two relatable stories featuring the celebrity couple. In the first film, Ranveer uses the Novante washing machine to restore a cherished garment belonging to Deepika. The second film showcases the refrigerator's quick ice-making ability, ensuring drinks are chilled and ready to serve. This narrative underscores the care involved in maintaining a home and relationship.

Building on last year's successful 'Khayaal jo ghar ko ghar banaye' campaign, Lloyd's latest effort captures the spirit of festive celebrations and the joy of caring for loved ones. The featured products provide the convenience needed to make these occasions memorable.

Mr. Rajesh Rathi, Executive Vice President, Lloyd, stated, “We are excited to introduce the Lloyd Novante IoT washing machine and fast ice-making refrigerator, true game-changers in home durables. These products reflect our commitment to exceeding consumer expectations.”

Mr. Rohit Kapoor, EVP – Brand Marcom, Havells India Ltd, added, “We are thrilled to partner with Ranveer Singh and Deepika Padukone for the Lloyd Novante campaign, which illustrates the product's capabilities through relatable stories. This campaign reinforces our brand philosophy of 'Khayaal jo ghar ko ghar banaye.'”