Jigsaw Brand Consultants Appoints Rahul Advani as Senior Cultural Anthropologist

Jigsaw Brand Consultants, a leading strategic brand consultancy, has appointed Rahul Advani as Senior Cultural Anthropologist. With a decade of experience researching culture in India, Advani is poised to deepen the consultancy's understanding of consumer behaviour.

Holding a PhD in Anthropology from King’s College London, Rahul Advani has focused on technology, youth, class, and gender dynamics. His ethnographic research on the social media habits of lower-middle-class young men in western India highlights his expertise in navigating complex cultural landscapes. He began his academic journey at the National University of Singapore and has contributed significantly to both academic literature and consumer research, including positions at Quantum Consumer Solutions.

Advani’s work has been featured in peer-reviewed journals and he co-authored a book on the cultural connections between Singapore and India. His insights have also appeared in The Straits Times, showcasing his role as a thought leader in cultural anthropology. In addition to his academic achievements, he is a talented singer and songwriter, infusing creativity into his research.

Rutu Mody Kamdar, Founder of Jigsaw Brand Consultants, stated, "Rahul brings a wealth of diverse experience to Jigsaw. His deep understanding of cultural insights, combined with his academic background and creative talents, will greatly enhance our strategic approach and deliver added value to our clients."

On joining the team, Rahul Advani shared his excitement: "I am thrilled to join Jigsaw, where the diverse client base and innovative methodologies align perfectly with my research interests. I look forward to collaborating with the team to redefine consumer insights and develop impactful strategies."

With Advani’s appointment, Jigsaw aims to bolster its expertise in the advertising and media industry, leveraging cultural insights to create meaningful brand strategies.