Tata Capital Launches 'Mitaye Faasle' Campaign with Shubman Gill

Tata Capital Ltd, the leading financial services firm of the Tata Group, has unveiled its latest campaign, 'Mitaye Faasle', featuring brand ambassador Shubman Gill. This initiative addresses the common challenge of striving for personal goals, such as purchasing a new home or funding education, and highlights Tata Capital's role in bridging the gap between effort and achievement.

The 'Mitaye Faasle' campaign showcases how Tata Capital enables customers to reach significant life milestones, from helping a young couple secure their dream home to supporting entrepreneurs in expanding their businesses. Each narrative underscores Tata Capital's commitment to empowering customers throughout their financial journeys, transforming aspirations into reality.

The campaign consists of a series of three films that parallel Shubman Gill’s journey with relatable scenarios faced by consumers in their daily lives. Over the next three to four weeks, Tata Capital's integrated marketing campaign will be broadcast across television, outdoor advertising, social media, and various digital platforms.

Abonty Banerjee, Chief Operating Officer – Digital and Marketing at Tata Capital Ltd, stated, “The 'Mitaye Faasle' campaign highlights the immense efforts made by customers to achieve their goals and the critical role of Tata Capital in empowering them financially. Just as Gill’s journey exemplifies perseverance and success, our customers also strive to realise their ambitions. We believe these stories will resonate with both current and potential customers.”