AGENCY
Vinod Kunj
Founder & Chief Creative Officer, Thought Blurb Communications
“It’s a big challenge to work on a legacy brand like Krackjack that has a high-decibel legacy communication. When we got the brief, we were clear that we have to carry forward the torch to the next generation of audiences across India.”
CLIENT
Mayank Shah
Senior Category Head, Parle Products
“Krackjack is the first biscuit in India to find that magical spot in the consumer’s palate with a flavour that tickles sweet and salty taste buds. When the flavour is so extraordinary, how can its communication be ordinary?”
AGENCY
Naila Patel
National Creative Director, Mirum India
“The genesis of this idea lies in the risks that we take every day. The big bad world can be risky, but we take the risk of navigating that big bad world, because we’ve put some thought behind the risk that we’re willing to take - a #SochaSamjhaRisk.”
CLIENT
B. Gopkumar
MD & CEO, Axis Mutual Fund
We believe investors must understand how ‘Risk’ influences their financial journey. Our latest initiative #SochaSamjhaRisk underscores the significance of well-thought-out investment decisions over impulsive, uninformed choices influenced by hearsay or market noise.”
AGENCY
Vikash Chemjong
CCO, Cheil India
“We had a product feature that was made for India – Voice Focus. All we did was demonstrate in a dramatic fashion how cacophony never leaves us in this noisy country. Once we did that, the rest of the ad followed effortlessly!”
CLIENT
Aditya Babbar
Senior Director, Mobile Business, Samsung India
“Samsung has always set the benchmark when it comes to innovation and making technology accessible and appealing for everyone. With the aim to make India future-ready, we introduced the Galaxy A14 5G, a smartphone that provides a holistic 5G experience to the Indian consumer.”
AGENCY
Shahnawaz Qadeer
Executive Creative Director, Leo Burnett
“By latching onto the trend of ‘Pretty People Problems’, our campaign aims to set itself apart, adding some much-needed humour in the world of beauty commercials. We hope that the audience will resonate with the message – you can find your glow in the most unlikely circumstances.”
CLIENT
Vanda Ferrao
CMO, Wow Skin Science
“By showcasing radiance in unexpected scenarios and through the lens of humour, the campaign highlights the brand’s commitment to innovative skincare solutions. It’s time to move beyond mere natural ingredients – the era of Activated Naturals is here!”
