Ahmedabad – Lubi Industries LLP, a leading manufacturer of pumps and motors, has announced its partnership with Patna Pirates for the 11th season of the Pro Kabaddi League (PKL). As an Associate Partner, Lubi Pumps aims to significantly enhance its brand visibility within one of India’s most beloved sporting leagues, while strengthening its presence in the key markets of Bihar and Jharkhand.
The Pro Kabaddi League enjoys widespread popularity across the country, with a particularly strong fan base in both rural and urban areas. This partnership allows Lubi Pumps, already a key player in the domestic and agricultural pump sectors, to connect with a diverse audience through the Patna Pirates, the three-time league winners known for their loyal following.
Commenting on the collaboration, Mr. Ronak Porecha, Director at Lubi Industries LLP, said, “Kabaddi is more than just a sport; it’s a cultural phenomenon, especially in regions like Bihar and Jharkhand. By partnering with a team that holds such local pride, we are able to connect with our consumers in a meaningful way. This alliance strengthens our presence in the market while promoting a sport that unites people across the nation.”
Mr. Pawan Rana, CEO of Patna Pirates, also shared his excitement, saying, “We’re thrilled to welcome Lubi Pumps as an associate partner. Both of our brands share a commitment to excellence and success, and we look forward to an exciting season ahead. This partnership marks a powerful alliance, and we are eager to see how it resonates with our fans.”
This collaboration promises to deliver a dynamic synergy, benefiting both the Patna Pirates and Lubi Industries, while engaging audiences across India, especially in the critical regions of Bihar and Jharkhand.