Viah Beauty Launches Eye Contour Rejuvenating Serum

Viah Beauty, a luxury skincare brand, has launched the Eye Contour Rejuvenating Serum. Formulated with French Gentian Root Extract and Italian White Truffle, this serum targets common concerns such as sagging eyelids, puffiness, fine lines, and dark circles.

The serum's advanced formula works to lift and firm the skin around the eyes, smooth crow’s feet, and reduce puffiness, resulting in a refreshed appearance. Additionally, it provides protection against UV rays and environmental stressors, contributing to long-term skin health.

David Pritchett, Co-Founder of Viah Beauty, stated, “Our Eye Contour Rejuvenating Serum is designed to lift eyelids and reduce dark circles, giving your eyes the refreshing boost they need. With advanced ingredients that work instantly to smooth fine lines and provide lasting hydration, we’ve created a product that revitalises tired eyes while protecting against premature aging.”

The serum’s rich, fast-absorbing texture makes it a suitable addition for those looking to enhance their skincare routine. This launch aligns with Viah Beauty's commitment to providing luxury skincare solutions that cater to modern consumers' needs.