Elevate Your Career: upGrad’s Quirky Campaign for Senior Professionals

upGrad, one of Asia’s largest integrated learning and workforce development platforms, has launched an engaging new brand campaign designed to empower senior professionals to take the reins of their careers with online Doctorates.

The campaign, built around the thought-provoking hashtags #RiseAboveMastersOfBusiness and #HaveTheLastWordInYourCareer, taps into the aspirations and challenges faced by seasoned professionals in the corporate world. Drawing from extensive research, it addresses the desire for a fulfilling second act in their careers—while highlighting the common barriers of knowledge and awareness surrounding global terminal degrees.

"The future of work is undergoing a seismic shift, and senior professionals are eager to enhance their careers for a lasting impact," says Ankit Khirwal, Head of Marketing at upGrad. "In today's job market, not just in India but globally, there is a high demand for domain expertise and leadership skills combined with new-age tech acumen. Understanding core concepts is becoming increasingly important, and these online Doctorates are designed specifically for busy professionals who cannot afford to pause their careers. The curriculum can be completed in under three years."

Conceptualised by upGrad’s in-house Brand & Marketing team and produced by Dexter Films, the campaign features two dynamic digital films directed by Pranjal Vaid. Now live across all digital platforms, it aims to resonate with experienced professionals looking to enhance their skills and make a significant mark in their fields.

By encouraging senior professionals to invest in their futures, upGrad is not just promoting educational growth but also redefining what it means to have a successful career in today's fast-paced world.