Borosil Glass Lunch Boxes, renowned for their sleek design and food-freshening capabilities, has teamed up with Sideways to launch a new, humorous campaign titled ‘Khane Ko Banaye Khaas’. This fresh campaign highlights how Borosil's glass lunch boxes can turn even the simplest meals into something extraordinary.
The campaign features a comedic comparison between two office employees who both bring the same dish, Karela Sabzi, for lunch. One employee uses a standard plastic container, while the other opts for a Borosil Glass Lunch Box. The stark difference in their boss's reaction—disgust for the plastic container and enthusiasm for the Borosil glass box—emphasises the transformative power of presentation. The core message: Lunch is always more enjoyable in a Borosil Glass Lunch Box.
Barnali Shankar, AVP-Marketing at Borosil, shares, “At Borosil, we believe that every meal can be special, whether it’s a simple sandwich or a home cooked feast. With our glass lunch boxes, we aim to elevate that experience- keeping food fresh, delicious and ready to enjoy anywhere. This campaign with Sideways truly captures the essence of how the simplest meals turn into special moments with Borosil.”
Abhijit Avasthi, Founder of Sideways, adds, "Food is not just about taste, but about presentation and experience. We wanted to show in a playful way how Borosil Glass Lunch Boxes can elevate even the most ordinary dishes. It’s not just a lunch box, it’s a way to make your food look and feel better."
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