Dhara Launches '0% Milawat, 100% Swaad' Mustard Oil Campaign

Dhara, the leading edible oil brand from Mother Dairy, has unveiled its latest campaign, '0% Milawat, 100% Swaad', promoting the purity and authentic taste of its Mustard Oil variants—Dhara Filtered Mustard Oil and Dhara Kachi Ghani Mustard Oil. This initiative reinforces the brand's long-standing legacy of quality.

The campaign, created in collaboration with DDB Mudra Group, features two television commercials that encapsulate the essence of purity. One ad reflects the purity of thoughts, while the other highlights the values to be passed down through generations. Spanning four weeks, the campaign reaches consumers across 12 states through various channels, including print, radio, digital platforms, and social media, as well as on OTT services like Hotstar.

Manish Bandlish, Managing Director of Mother Dairy Fruit & Vegetable Pvt. Ltd., commented, “Dhara Mustard Oils have long been a cherished staple in households across varied regions of the country. With the festive season approaching—a time for togetherness and sharing—we see this as an opportune moment to reaffirm our commitment to purity. Our new campaign emphasises this commitment, placing the importance of what we consume and the values we uphold at the forefront.”

The campaign is live in key regions, including Delhi NCR, Uttar Pradesh, Rajasthan, Madhya Pradesh, Bihar, Jharkhand, West Bengal, Odisha, and Assam, making it a significant push for Dhara as it seeks to connect with consumers during this festive period.